Sailing is a sport where what really counts are two elements: the presence of the wind, perhaps even in the right direction, and the simultaneous and coordinated work of the entire crew in on-board operations. Although it may seem unusual, this sport has a lot of affinity with the management of a company: just change the words “wind” with orders and new projects, and “crew” with the company’s human resources.
What most characterizes a sailboat is the name itself: the sails, those wonderful triangular canvases above the keel, bent by the wind, which stand out on the horizon of a sea at sunset. Those sails are the propulsion of the boat, and turned in the right direction with respect to the wind, they push the boat in the direction desired by the crew. They have funny and resounding names: the mainsail, the jib, the spinnaker, the genoa… words that make no sense to anyone but not for the sailors, for whom each of those names corresponds to a precise pattern of movements and joint actions of the crew to put that sail in favor of the wind.
If we change the denominators, we realize the similarities with the company’s production system: when a new job order/the wind, all the staff is activated in a joint process where each individual puts their professionalism in the sphere of competence of the project, in order to take part in the realization and commissioning of the product. A precise and careful teamwork that the sailors know well.
But the sea, like the market, presents a “tide” of risks, sometimes foreseeable and sometimes not. Sometimes in stormy storms you find yourself having to sail on sight, and little can be done in these times : it’s a relentless struggle against mother nature for survival, where we must all work together to avoid breaking against the rocks. This scenario will have wrenched some bitter smiles among you readers: the post-crisis market has brought a price decline and at the same time has required a strong adaptation to the phenomenon of digitization of systems, which has pushed against those rocks not a few companies that have not been able or could not reorganize and invest. Our reality, like many others, fights every day to ensure the right safety distance from these “rocks”, supported by the most powerful weapons that a company can have: human resources and the will to keep going on, to ride the waves of technological evolution and not be overwhelmed.
“There are no boundaries in the mind of the inventor.” This phrase is the perfect marriage between these two activities, as distant as they are similar. For us, who every day find ourselves inventing new and original solutions to meet the demands of our customers, there are no boundaries to creativity. That’s why we enthusiastically accepted this sponsorship with the SestoSenso sailing team, a group of friends united by their passion for the wind and the sea, who have a lot of creativity to get the most out of the boat. With them we share fundamental and essential principles: passion, resilience and teamwork.